Forgive me turning this blog into a book store window, but here’s another book I recommend to your attention.
Conflict of interest declaration: I wrote it.
Flock and Flow has just appeared. It applies complexity theory to the turbulence of contemporary cultures and markets. It builds "early warning systems" for marketer.
Amazon has it here.
I am still on vacation!
Download Grant McCracken's book Plenitude 2.0-Culture by Commotion right here
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow
Congrats on your new book!
Well done, Grant! Where do you find the time to write books?!
Convergence Culture? Flock and Flow? I think you just like books with alliteration in the title…
Excellent, can’t wait to get this from Amazon.
You had a post a while back about building something like a trend prediction model, and this sounds something like it from your description. Really interesting stuff!
Congrats, Grant!
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This looks yummy!
Um, sort of a different topic, but a lot of marketers drop by and I thought some of you might like to read a little about Google written by a scientist.
You know, this is a little change up?
here
http://archaeoastronomy.wordpress.com/2006/08/17/are-google-ads-the-root-of-all-evil/
Got the book Friday from Amazon, started it this morning and — as I suspected — it is terrific. A stunning accomplishment, Grant. Masterful prose, deep insight, compelling findings.
Duncan. I am in your debt, sir! Grant
Grant — I ordered this from Amazon UK the day you posted, but it seems they had to source it from the US. It arrived yesterday and I’m about half-way through. So far, it’s up to your usual high standard mix of elegant prose and stunning insights, ie, wonderful!
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edizioni il mulino elenco deputato 1987 al 1994 elevatore domestici