This book will create a seismic event in the social sciences, where Jenkins’ name is widely known and much admired.
We must hope the book will be read and embraced in marketing and branding circles where it has the potential to change the way we think and what we do.
I cannot recommend this book too highly.
Jenkins’s book is published by New York University Press. You may order it from Amazon.com here.
Conflict of interest declaration: Henry Jenkins is the head of the Department with which I am associated at MIT. I don’t believe this influences my recommendation, but full disclosure is called for.
I am still on vacation!