Geoffrey Frost was a CMO at Motorola and the man perhaps most responsible for the Razr.  (The Razr is a hand set launched in 2004. Motorola projected sales of 2 million.  By the end of ’05, it had sold 20 million, by the end of ’06, 50 million.) 

I heard about Frost belatedly…about a month after he died.  I could tell from the business literature that 1) that he was, or ought be, a kind of hero in the world of marketing, 2) he grasped the new rules of marketing in inspirational ways, and 3) he deserved a memorial more generous that the world appeared to be mustering for him. 

So I created a virtual memorial on this blog, just a post, really, but I was gratified to see the post become one of the places that people began to leave thoughts and recollections. 

A second chapter of this tragic story occurred in 2007 when stories began to circulate that Frost’s wife, Lynne, had committed suicide.  I posted once more.  Further details on Lynne’s death were not forthcoming.  Frost’s public and private life remained relatively opaque.  We had a small glimpse of his accomplishments, and some sense of the cost of these accomplishments. 

A third chapter has been brewing for the last month or so.  We have now heard from inside Motorola.  Numair Faraz worked for Frost there.  In a letter dated February 5, 2008, he wrote to Motorola’s CEO Greg Brown. Thanks to Engaget, we now have the text of this letter.

This is a story of self destruction, too.  Fazar’s letter is heart felt, accusatory, incendiary, one of those "j’accuse" things.  In the short term or the long, it must mark the end of Fazar’s career at Motorola. 

But apparently different from the rest of the incompetent senior executives at Motorola — except instead of merely being inept, you’re actually actively killing the company. Your lack of understanding of the consumer side of Motorola doesn’t give you a valid reason for selling the handset business; moreover, publicly disclosing your explorations of such a move, in an attempt to keep Carl Icahn off your back, shows how much you value the safety of your incompetence.

You clearly have no interest in fighting the good fight and attempting to mold Motorola into the market leader it can and should be. Taking control of the handset division, as you have recently announced, will accomplish very little except but to give you an abiity to say, "We tried our best" — which you haven’t — when you finally do cart the business off to the highest bidder.

In order to turn the handset division around, you need to bring in another Frost; someone worldly and dynamic who is more interested in Motorola’s success than their own corporate career. You need to task the company’s designers with the same mantra that created the RAZR — make me a phone that looks, feels, and works like a symbol of wealth and privilege. Recognize the superiority of American software, and bring back those jobs so irresponsibly  outsourced to China and Russia. Fully embrace embedded Linux and Google’s Android initiative, and take the phone operating system out of the stone age.

Recognize that, while rich people don’t really know what they want, the lower end of the market does — and fund the development of an online "crowdsourced" device design platform to take advantage of this fact. Get rid of all of your silly, useless marketing, including those overpriced and completely ineffective celebrity endorsements, and do one unified global campaign with Daft Punk (the only group whose global appeal extends from American hip hoppers to trendy Shanghai club kids to middle-aged Londoners). Understand that the next big feature in handsets isn’t a camera or a music player — it is social connectedness; build expertise in this area, and sell it down the entire value chain. (In Block.)

Fazar’s accusations may be true, but they are so vituperative as to discourage credulity.  When corporations fall apart, things get very nasty, very fast. 

The story in this story is clear.  The world of the corporation is volatile. Motorola had the hottest handset two years ago, selling 50 million phones in 06.  Last quarter, some 2 years later, the cell phone division managed to loss $388 million (Miller 2008).  Hero to zero is around two years. 

This is a sad story, any kind of failure is, but I think we might make these our take-aways:

1)  that we are now moving at the speed of light.  The Razr came out of no where, enjoyed almost complete triumph, only within several months to fall into almost complete eclipse.  We see them on current TV series and think, "Razr.  How sad." 

2) that steady stream of innovation is not a zany enthusiasm of business press and the business guru.  It is the new order of business.  Motorola failed to find a replacement for the Razr.  (Fazar blames Zander, the previous CEO at Motorola.  He says that Zander blames Frost.)

3) that to survive in such a world, we need more Frosts.  We want people who can nurture and enable innovation.  Here’s to the memory of Geoffrey Frost.    

References

Block, Ryan.  2008.  Motorola insider tells all about the fall of technology icon.  Engadget. March 26th, 2008. here. 

McCracken, Grant 2005.  Remembering Geoffrey Frost.  This Blog Sits at the Intersection of Anthropology and Economics.  December 19, 2005. here. 

McCracken, Grant.  2007  Geoffrey Frost and the perils of the fast lane.  This Blog Sits at the Intersection of Anthropology and Economics.  May 16, 2007.  here. 

Miller, Paul.  2008.  Motorola officially considering dropping its phone unit.  Engadget.  January 31, 2008.  here. 

Yesterday at the PSFK conference, the term "curator" was used several times.  For instance, Steve Rubel repeated his argument that "digital curators" are "the future of online content."

Having been a curator once, my ears always perk up at the mention of the term  I am pleased that the term has taken on new meanings and new currency, that it has escaped the dusty corners of a museum and gallery world.  It and me, both.  Still, I wonder what this term is now being asked to mean, and why we should now find it now so compelling and fashionable. 

In the "museum" use of the term, curators might as well be called "keepers" and they sometimes are.  They are responsible for bodies of object and knowledge.  It is their job to see that these bodies are organized, protected, illuminated, and disseminated through publications and exhibits, and otherwise made available to publics popular and scholarly. 

Christian Crumlish comes pretty close to this usage when he calls himself a curator of Yahoo’s Design Pattern Library.  So does, Dwight Blocker Bowers, curator of the Smithsonian National Museum of American History’s entertainment collection.  Bowers  collects things like Archie Bunker’s chair and the Maltese Falcon statuette from the 1941 film of the same name.  (The latter was recently stolen so I guess we now obliged to say it’s in a private collection.  Thank God we still have the movie and the poster, as above.)

Steven Addis started a blog called The Curator Effect in 2005.  First, a professional photographer and then a marketing consulting, Addis wrote an article for Advertising Age in July of 2007 subtitled: Be a Curator: consumers will seek out products, services that engender trust.

The term slides around a little in his hands.  He appears sometimes to be saying that consumers are curators (now that they can research and review consumer goods), that brands are curators, and that marketers are curators.  It is hard in any of these cases to see that the term is anything but the loosest act of metaphor.  To call brands curators is especially puzzling.  Addis’ blog fell silent Oct. 2, 2007 so we can’t hope for clarification.

There is something about popular culture that attracts the term.  The Job$ page at MySpace actually has a category called Pop Culture Curator.  Meg Asaro uses the term this way.  What she curates are ideas and images from popular culture, and the way she does this is with other ideas and images. This might be "curator" in the art gallery sense of the term.  But I am not sure a gallery curator would recognize her usage.  (Incidentally, Asaro has the distinction of being the first person to describe herself in the new sense of the term.  Fast Company did a story on her in 1999 in its "job titles of the future" column.)

Andrew Zolli calls himself the curator at PopTech, but it’s not clear what he’s a curator of.  Is it his network of contacts, of the contacts in the network, of the ideas that spring from the contacts in the network?  I don’t mean that he doesn’t so something remarkable at PopTech, and he is, as I have said in these pages before, widely understood to be a kind of God, but it’s not clear to me why or how we should think of him as a curator. 

Surely I shouldn’t be too literal about this.  Perhaps there shouldn’t be any objects involved.  Rubel might say, in a digital age, it is the virtual things in our world, multiplying in number and channel as they are, they need ordering.  And to his credit Rubel does appreciate the museum definition of the term, so his is not a reckless act of metaphor.  Rubel appears to wish to say that we need experts to sort through the great tide of digital content that comes at us each day. Aggregating, he says, is simply not enough.  To be sure.  Point well taken.  But I can’t help feeling that what Rubel means is "editor." 

Here’s the thing, I think it’s fair to say that the term "curator" may not be used, even metaphorically, unless there is some "keeping," "collecting," "conserving"  involved.  It’s not clear to me that digital curators have anything to do with keeping.   If there is someone in the digital world, who shows a genuine curatorial reflex, I think that’s Sarah Zupko. 

Please, don’t say that the new curators leave an archival record.  Everyone leaves an archival record.  And real curators don’t just leave a record.  They assiduously build their collections, so that each new entry is made in full knowledge of its predecessors and with a deeply thoughtful anticipation for what comes next.  These collections vibrate like a spider’s web with each new entry. 

Real curators think with their collections.  The collections are intelligence, memory, conceptual architecture made manifest.  I love the idea that someone would take up this function in the digital world.  But that’s not what I see the new "curators" doing.  This richer, more authentic, more sincere rendering of the term could accomplish something astonishing.  It would help sort and capture contemporary culture with some feeling for context, relative location, relative weight, what goes with what.  This is the sort of thing that Pepys accomplished, unwittingly, with his diary.  This notion of the curator has yet to find its champion.  I don’t think we quite yet have a Pepys of the present day.

References

Abramson, Marla.  1999.  Job Titles of the Future: Meg Asaro.  Fast Company.  Issue 27.  August.   here.

Addis, Steven.  2007.  Raise Your Brand to the Level of a Peer: Be a Curator…  Advertising Age.  July 17, 2007. here. 

Beckman, Rachel.  2007.  The Smithsonian, Trying to Stay Cool and Collected: How American history competes for showbiz treasures.  Washington Post. October 7, 2007.  here. 

Crumlish, Christian.  His blog at Radio Free Blogistan. here. 

McCracken, Grant.  2005.  Nike: new branding approaches.  This Blog Sits at the Intersection of Anthropology and Economics.  March 11, 2005.  here. 

Huang, Christine.  2008.  Steve Rubel on the Digital Curator. PSFK.com.  February 8, 2008. here. 

Orman, Mary Jane. xxx.  Press Release: Le Meridien Introduces LM100.  A group of international creators that will transform Le Meridien hotels into creative hubs and reinvent the hotel guest experience.  here.

Rubel, Steve.  2008.  The Digital Curator in Your Culture.  Micro Persuasion. February 6, 2008.  here. 

I am a week away from my 1000th post. I have written 1.3 million words since I started in August in 2002.  I’ve had 1,350,000 page views since I starting counting in April of 2004.  There are a couple of thousand visitors a day.  Bless you, one and all. 

I did my first post in early 2002, I guess it was.  And then I gave up. I thought, "Everyone’s writing.  No one’s reading.  What, really, is the point?"  I happened to see Virginia Postrel at a conference.  She said, "Oh, no, things are changing.  You have to start again."  So I did.  Blame Virginia. 

Six years later blogging proves a relatively simple process.  It takes about an hour a day.  I can’t blog about the work I do for clients, but there is always some idea buzzing about that can serve as a talking point. 

Relatives no longer scorn my blogging as "pretend writing."  I think all bloggers are feeling a little less marginal.  When were we vindicated?  Sometime, in the last 12 months I guess.  I always felt my obscurity was hard earned and well deserved, and I bid it farewell with some sadness. 

The real challenge recently has been excavating 1.3 million words for the books within the blog.  But to find these books meant chipping away 1.1 million words.  Tough!  A clear demonstration why it is always easier to build new than to renovate.  Hey, but eventually two quite interesting books emerged, one of branding, one of the new impulses shaping contemporary culture.  (Publishers looking for manuscripts on same, please let me know.)

But books are old media and no longer the obvious form for knowledge to take.  And I am now read by lots of people after they drop a key word into Google.  And in this form, I get read by people interested in how Craig Ferguson, Peter Drucker, Alec Wildenstein, and Lawrence Summers, (TV personality, management guru, plastic surgery enthusiast and university president, respectively).  They come to this blog because they are interested in the cultural implications of pets, doing ethnography at McDonald’s, the life of an anthropologist working in Russia and China.

"Oh, he’s all over the map," someone will surely say.  Not at all.  Proof of concept, I call it.  Anthropologists do not specialize. It’s the death of their specialty.  The idea is to cast the net wide.  To find culture in all of its manifestations.  Proof of concept, proof of anthropologist.  The anthropologist who can’t or won’t cast the net wide isn’t an anthropologist.

Anyhow, that’s my excuse for 1.3 million words. Thanks for reading some of them.   

References

McCracken, Grant.  2005.  President Summers, Beware the Yalies Within.  This Blog Sits at the Intersection of Anthropology and Economics.  March 23, 2005.  here.

McCracken, Grant.  2006.  Sanya, the Wonder Cat.   This Blog Sits at the Intersection of Anthropology and Economics.  June 28, 2006.    here.

McCracken, Grant.  2006.  Meet Rosie: scourge of the new advertising. This Blog Sits at the Intersection of Anthropology and Economics.  October 27, 2006. here. 

McCracken, Grant.  2006.  Craig Ferguson (brand exemplar?)  This Blog Sits at the Intersection of Anthropology and Economics.  December 21, 2006.  here. 

McCracken, Grant.  2007.  The Charlie and Barney Show: birth of a new American male? 
This Blog Sits at the Intersection of Anthropology and Economics.  January 3, 2007.  here. 

Photo

Molly and me, photo by Pam.

A friend of mine recently introduced me to a friend of hers.  She did it without urging and without motive.  She just thought, hey, I like them both, what are the chances they will not like one another?

But of course it’s more than that.  It’s an amazing act of networking.  She has collapsed a distance that would never have collapsed on its own.  She’s created a dyad that could not have happened otherwise. 

There is lots of spontaneous networking these days.  Piers Fawkes and Noah Brier created likemind.us.  Facebook, LinkedIn, Dopplr, Ning, Interesting200x, help us make new connections more easily.  But its not clear they help us make friends.  Blogging has helped me make friends.  The new social "supernets," as Judith Donath calls them, not a one. 

The problem is that the new networks are, at the moment, pretty good at introduces us to people with whom we have some things in common.  But they are not actually any good at finer, more precise determinations.  For the moment, the machines still fail us.  (Or maybe it’s not the machines fault.  The problem might be that we are not always frank and forthcoming when representing ourselves in networks, and, to this extent, we put muddy and sometimes actually corrupt the signal.  See Donath’s excellent article on this particular point.)  In any case, a  human touch is still required.  It is, in sum, still up to us. 

So if I take inspiration from my friend, it’s up to me to identify friends who make like one another.  I have to say it’s a really daunting task.  Part of the problem is that it forces me to bring together disparate parts of my world.  I can think about b-school academics.  I can think about journalists.  I can think about tech world people.  I can think about capital markets people.  I can think about marketers.  I can think about bloggers. 

But bringing them together into the ambit of a single thought.  That’s hard.  Once I have found a probably pair, I am still have to make the introduction and it is pretty easy, I’m discovering, to sound a little dorky.  There is even some small Los Alamos anxiety about these combination.  I mean, what could happen.  What forces might be unleashed when we supply connections that would never happen on their own?

But it comes down to this.  These connections, the ones that are really interesting, won’t happen unless we make them happen.  Which is to say, they may be one of the responsibilities of digital citizenship.  We gotta.   Good luck.  And let me know. 

References

Donath, Judith.  2007.  Signals in Social Supernets.   Journal of Computer-Mediated Communication.  13 (1).  here.

Likemind.us here. 

So it’s now unlikely that Clinton or Obama is going to get the 2,025 delegates needed for party nomination.  This means the botched primaries for Michigan and Florida are suddenly key. Something is going to have to be done. 

There has been a good deal of dithering here.  A consensus appears to be forming around the the "mail in" option (see Malcolm, below).  No one knows how much this will cost.  Estimates for Florida run, at the low end, from $4 million to $10 million.  At the high end, the figure looks like like $30 million (Overby, below).

The Democratic party is acting like its 1999.  Mail-in?  Are you kidding me? American Idol manages to canvass 10s of millions of people in a two hour period with results tabulated within less than 24 hours.  You might not like the music that Idol insists on, but the show has done us all a massive favor by demonstrating how quickly and elegantly the wishes of the public can now be canvassed.

Yes, of course, there are differences.  On Idol, people can vote more than once and in the world of public representation this is, um, a wee problem.   But I cannot believe that there is not some work-around available.  With a unique identifier, it should be possible to prevent the Chicago problem of people who vote early, often, and indefinitely. 

Here’s what’s strange.  In all of the thousands of words inked on this issue, I can’t find anyone talking about the digital option.  It’s as if politics is the captive of a time lock.  And 1999 is optimistic by about 50 years.  The nice thing about this opportunity is that it’s going to have to be irregular and unorthodox and a little unsatisfactory in any case.  Which is to say we have a license to try something new. 

Let’s solve the primary crisis with a digital response.  Let’s get on with the business of disintermediating politics.  All we need is a precedent. Once we solve one voting problem this way, the digital option becomes part of the solution set and it will be used again.  What we need is not so much a tipping point as a starting one. 

References

Malcolm, Andrew.  2008.  Democratic party leaders inch toward agreement on Florida, Michigan.  Top of the Ticket.  LA Times Blog.  March 9, 2008.  here. 

Overby, Peter.  2008.  If Florida and Michigan vote again, who pays?  NPR.  March 12, 2008.  here. 

AT&T and Verizon are both making a pitch for their "unlimited calling" plans.  Their campaigns converge in an interesting way.  I wonder if we are not looking at an emerging anthropological approach to creative. 

The AT&T ad opens with a middle aged African American walking down the street.  His phone rings.  He says,

hey bud!

Then comes a quick succession of people answering their phone.  One after another, they say:

hey buddy!
how its going!
what’s up!
what’s shaking!
what’s popping!
what’s crackin!
yeah buddy! brother!
Dude!
what’s up! (3)
hey! (3)
daddy!
dog!
sweetie!
buddy!
beautiful!
ah!

Verizon features a Dad, as he comes storming out of his suburban home, daughter in tow.

Dad says,

"Today, I plan on not freaking out about my wireless bill."

And with this he offers a recitation of every "hip" word and phrase he can think of, including that he’s "kickin it,"  and "totally down with my boys."  Each cliche comes with its own daffy hand gesture.  Clearly, Dad has been watching too many "urban" movies.

Finally, the daughter can’t stand it anymore and she says "Dad!"   We can tell by her tone of voice that what she is really saying is, "Dad, you are embarrassing me, yourself, my friends, our ancestors and every God featuring, sensate American.  Stop it!"

Dad snaps to as if from a trance, and looks sheepishly at the Verizon gang trailing behind him.  They pretend not to notice his humiliation.

At first glance, this looks like the triumph of Cliff Freeman advertising.  Mr. Freeman was the guy who created a string of funny ads, including "Where’s the Beef," and "Sometimes you feel like a nut…sometimes you don’t"  These ads were designed to amuse, but more than that it used "real" people and an earthy humor. 

As Madison Avenue struggled to find a model that worked, increasingly it resorted to Mr. Freeman’s funny.  It might not be very strategic. It certainly wasn’t sophisticated meaning manufacture.  But, hey, at least it got a chuckle or two.  It wasn’t long before we witnessed the triumph of funny over loud, funny over function, funny over endorsement, funny over testimonial, funny over pleading, funny over Carney barker demonstration.  Funny came to rule the day.  (This is my impression and not historically well grounded.  I welcome comments from people who confirm or improve its veracity.)

Now it seems like whenever the agency can’t decide what else to do, it goes for funny.  Hey, the client is not always very media or culturally literate (business school saw to that), but they do know funny when they see it.  And amusing consumer seems low risk thing for advertising. 

But are these ads merely an exercise in Freeman’s approach to humor, to raw, real people treatments?  A closer look says that there is perhaps something anthropological going on.  ATT and Verizon appear to be using culture in a particular way.  In this event, the hero of the piece would be less Clifford Freeman and more Irving Goffman, the great student of our world.

Notice that the AT&T ad depends upon an ethnographic exercise.  It records and replays the way people answer their phones.  It makes greeting phrases the hero of the ad.  In they make us present in that happy moment when one friend acknowledges another with an exclamation of joyful recognition.  This is what a cell phone makes possible.  It’s a wonder that some brand should not investigate this cultural domain before.  Brands flourish when they are fed in this way. 

The Verizon ad is also a steal from our culture: the middle aged man who appropriates gestures and language that belong to another generation.  We have all seen this.  Some of us have done it.  There is something comic and human here, and the ad plays both to perfection. 

In both cases, much of the punch of the spot depends upon a non verbal tick or a trick of speech.  And off the top of my head it feels like there are several examples.   There is the Jimmy Dean ad in which Father sun tells his daughter that he needs a good breakfast to light and heat the eastern seaboard.  What makes this work is the little girl’s facial gestures which delicately mixes interest and dubiety.  As it happens, the star of the Verizon ad appeared in a Subway ad (I think it was) in which he asks an accountant if he can "manufacture [his] butt" in lieu of a receipt.  What makes this piece work for me is the little hand gesture he gives after the request as if to say, "I mean this is really the only sensible way to do this, no?" And finally, one of the really great ads of the last couple of years was the Volvo ad that shows a little girl talking and talking in the back seat as her Dad drives her gently home. 

A lot of "funny" ads are funny because they mine contemporary culture, and more specifically what they discover in their ethnographic expeditions is a nonverbal behavior.  So why?  What is going on here?  I will have to leave the answer her for another day.  I am in O’Hare and I want to post this before they call my flight. 

References

For more information on Cliff Freeman, go here.   

A question

I searched to find out the agencies and creative teams responsible for these ads.  No luck. Please if anyone knows, let me know. 

I spend a couple of days last week working with a large American corporation.  It was one of those reinvention exercises. 

Well, not so much an exercise as an urgent task.  The market has changed.  A new model is called for. 

Readers will know the drill.  Twenty people, 3 facilitators, a blank and anonymous room, lots of flip charts, stacks of stickies, everyone’s name in plexiglass, all of us seated in a square. 

In a hundred years historians and anthropologists are going to want to know what happened in these events.  There will be no records to speak off.  Flip charts or stickies do not make it into archives.  The ideas will survive but only in the ways the corporation changes it’s structure and practice.  (Good luck reverse engineering from here to the ideation session from which the changes came.)  Here then is an observation or two.

There are a couple of intellectual patterns that got my attention.

1.  furiously framing and reframing

The problem is that we can’t tell exactly what the problem is and we have still less idea what the solution is.  So much discourse is devoted to saying "Ok, let’s see the issue is x" or "what if it’s y," or "look, I think the problem is Z."  And once we fix on a rough notion of what the problem is, solutions begin to flourish still more generously.  The selection process is unofficial, automatic, emergent. The better solutions stick around.  In the blizzard of possibilities, these stick.  People remember them, return to them, refer to them.  But what is happening here is a really liquid kind of problem solving.  We are are framing and reframing and reframing yet again…until the wisdom of this little crowd becomes apparent. 

2.  tagging 

Good solutions get tagged, and there is an art to tagging.  Vivid pictures and phrases get the job done.  Bad ideas will live a little longer if well tagged.  Good ideas have no hope of surviving to maturity and adoption unless (or until) they are well tagged.  Some people are really good at tagging.  Indeed, this is the job that some people end up performing in the group.

3.  pattern migration

There are wonderful moments when someone will say, "look, here’s something we know about this context.  I wonder if we could transfer this to another problem set."  I am sorry this must be so vague but I am obliged to honor my confidentiality agreement.  But this really is a revelational moment.  And it works almost exactly the way metaphor does.  We have migrated what we know about this domain to this domain. Friday, one of these came from a women who was not very much involved in the debate.  Bang, suddenly the conversation was hers.  The ratio of words spoken to ideas delivered in her case must have been something like 10 to 1.  Most of us were working on 1000 to 1. 

4.  scaling up, scaling down

There is lots of intellectual scaling up, scaling down.  At one moment, we were dealing with the biggest possible problem sets in the broadest possible ways.  The next, we have zeroed down to a very particular problem.  Sustaining control of the problem at all points on the scale is a special talent.  Some people are good at one end.  Others good at the others.  But a surprising number of people were good at all levels and good at moving up and down the scale.  I have to say some of these movements are breath taking.  Literally, you think "whoa!"  as you move. 

5.  messier models

I was interested to see a new impatience with the usual box and arrow models with which people identify units and relationships between them.  We saw people insisting on messier models in order to honor some of the messiness in the world in the model.  The bigger point to make here is that as the world gets messier, more multiple, more various and changeable, discourse about change is beginning to take on these structural properties.  In a word, we are adapting. 

6. acknowledging fear

For the first time, I saw people building models of process that acknowledge the emotional difficulties inherent in the change making process.  Everyone always feels the pain of entertaining new ideas and having to give up old verities, but this used to be a very private condition.  Now people are openly acknowledging it.  And this is a good idea because there are moments when someone (perhaps ones own self) becomes obstructionist because suddenly their (your) nerve has snapped.  Building emotional difficulty into the model because this sensation and the problem more manageable. 

7.  new language like "chunking"

For a few years now, people have been using the term "chunking."  From the outside, this look like sloppy language for sloppy thought.  And of course lots of people like to think that corporations are "stupid." The Left is especially guilty of this.  But in point of fact the corporation is pretty smart not least because it is filled with smart people.  And "chunking" is a good example. 

When problem sets are really messing and heard to read, "chunking" is useful.  It’s a way of saying let’s call this [thing] a something. Because we are chunking we are not obliged to say or to know what it means.  We are just saying "there’s something here we need to look at."  This is a kind of problem solving in a fog.  It’s a kind of "edge finding" exercise.  (From whom did I get this term?)   We know have language for the first and vaguest act of problem identification. 

8.  porousness

People are now prepared to acknowledge that the corporation is no longer a free standing, discrete entity.  It is customary to hear people dealing with the fact that the corporation has loose boundaries.  This is because, in a Japanese manner, they are cooperating with competitors.  It’s because they are "cocreating" with the consumer.  This throws into question the very idea that the corporation is a corporation.  After all, this term is a metaphor. It’s saying that this business enterprise is a body, separate and free standing.  Now that porousness is the new order of the day a new term is called for.  Suggestions?  I still like calling these new units "drafty" or "cloudy" but I may be the only one who finds these terms appealing.

In sum:

All of these new intellectual inclinations and practices suggest I think that the corporation is learning to live with dynamism by learning how to practice dynamism.

Explanations

That image is the floor of an elevator of a hotel in Cambridge, MA.  But it kind of reminded me of a starter’s flag, hence its metaphorical usefulness here.

Acknowledgments

I have learned a lot about the corporation from many people, including Tom Peters, Stuart Kauffman, Ed Batista, Tom Guerriello,  Rick Sterling, all of whom are acknowledged here. 

I am in a conference facility that, miraculously, has no useful internet access.  (When did this become a utility, like phone service or running water?  This place hasn’t got the news.)

Here’s something I overheard at breakfast:

I didn’t do it

and if I did do it

it’s not my fault

and if it is my fault

you can’t blame me

and if you can blame me

my wife has to forgive me anyhow.

I am finally in a position to award the AEIOU (aka vowel) award to the winners of the contest announced in December of last year.   (I am deeply sorry this took so long.  The winter has been hectic.)

AEIOU stands for the Account Planner, Anthropologist, Ethnographer, Insight and Observation Award. 

We were drawing inspiration from Jacob Rubin’s wonderful experiment in Union Square.   Rubin approached strangers and asked a favor.  The object of the exercise: to see how forthcoming New Yorkers would be. 

One of the questions Rubin asked is:

"Would you watch my dog while I run into the health food store and buy yogurt?"

One New Yorker fell to bended knee, and exclaimed,

"Look at you, Mr. Doggy!  Aren’t you a doggy-woggy?"

The idea of the Vowel award was to see if we could make anthropological sense of this found data. 
The essay question was this:

A man approaches a woman in Union Square and asks, "Would you watch my dog while I run into the health food store and buy yogurt?"

She falls to her knees and says to the dog in question, "Look at you, Mr. Doggy!  Aren’t you a doggy-woggy?" 

Please unpack.

There are three winners:  Juri Saar, Brent Shelkey and Reiko Waisglass.  They will split the $100.00 Amazon.com prize.

Many thanks to everyone who participated.

References

The original essay contest post.  /2007/12/holiday-essay-q.html

Rubin, Jakob.  2007.  Because we’re not actually that rude.  New York Magazine.  December 24-31, 2007, p. 66.

Winning entries

Winner 1: Juri Saar

The Location.

In the case of Union Square were are dealing with a location that is an important intersection drawing thousands upon thousands of people each day into a relatively small area. This leads us to two assumptions:

1. since we’re essentially dealing with an intersection of various streets we cannot assume Union Square to be an end-destination in itself, but rather a place where people pass through,   perhaps only to slow down for a few moments before moving on to their final destination.
            
2. finding a familiar      person who can be trusted to look after a pet for a few minutes is next to      impossible in a city of millions, especially at one of its more notable intersections, therefore a stranger will probably need to be approached which will require a question different from that presented to someone familiar.

The Question.

Once the man has determined that he will need to approach a stranger he needs to formulate a question that will signal his intent as well his requirements of the person he’ll be asking the question. There are at least four assumptions in the question:

1. when the man talks about watching his dog he does not mean passively stare at the dog while he visits the store, but rather actively monitor the dog – essentially take care of it for a few minutes. This probably includes preventing anyone from harming the dog as well as not allowing the dog to just wander of.
       
   
2. when the man says that he will run into the store, he is indicating that he will visit the store quickly and respects the other person’s priorities while trying to minimize the inconvenience of his request. The least he can do is make the visit a quick one.
            
3. when the man says that he’ll be visiting a health food store he is using the specialty of the store – health – to indicate that his request is not a trivial one (cigarettes, coffee, milk etc.), but possibly has an impact on his health. The fact that he wanted to buy yogurt, which does have direct health benefits, seems to indicate that additional details act as additional trust cues.
       
4. being specific about the health food store also signals that this not just any store that might turn a blind eye to people who enter the store with their dogs, but a store that places more emphasis on hygiene than usual and therefore dogs are definitely not allowed – there      is no other option, but to leave the dog outside.

The Answer.

The question was answered in a way that is much more likely to come from a woman than a man. There are at least five assumptions in the answer:

1. when the woman falls to her knees and starts talking to the dog she is essentially giving the animal human characteristics not for the benefit of the animal or herself but the owner who is able to deduce her attitude to dogs by seeing how she relates to the animal.
       
       
2. falling to her knees closes the distance with the dog and allows the woman to indicate that the dog has her full attention, as if to start a conversation, which of course she promptly does.
            
3. when she uses the “doggy” the woman is using babytalk which is often also used with animals that have features that are uniquely child-like such as big eyes, disproportionally big head and small eyes i.e. cute.  Doggy is commonly used in baby talk instead of dog. By adopting baby talk while talking with the dog instead of the man, the woman is indicating that she will care for the animal as if for a human child.
   
4. when she addresses the dog with “Mr. doggy”, she is also asserting that she takes the responsibility of looking after the dog seriously, almost formally as the "mister" is an honorific title indicating respect. 
      
5. Her use of “doggy-woggy” is meant to emphasis playfulness and affection that lets the owner of the dog know that the animal can safely be left under the supervision of a caring woman, who will not neglect the animal and has no problem spending a few moments with the dog.

Conclusion.

It seems that it all comes down to trust cues – how do you approach strangers inherently suspicious, and how do you signal your honest and sincere intentions to strangers, essentially respond to their trust cues.

Winner 2: Reiko Waisglass

The woman in Rubin’s article is very familiar to me. She’s the young woman in the Upper West side who owns a Chihuahua named Princess. She’s the 40 year old woman in the West Village whose eggs are slowly drying up, along with her ability to form viable relationships with available men. She owns a Pomeranian that she pushes down Bleeker   Street in a doggy pram. She’s the 60 year old woman on the Upper East Side who longs for grandkids if only she’d made time to have children. She owns a bird, but only because her doorman building doesn’t allow dogs. 

In other words, in New York City, dogs are children, grandchildren, lovers and expensive accessories.

If one is to perceive of dogs as supplemental children, somehow the baby-talk documented in Union Square starts to make sense. This woman, like many women in New York, reacts to small dogs as she likely does to babies. After recently becoming a dog "aunty" I have discovered the appalling cost of doggy sweaters, the amount of doggy toys and accessories deemed acceptable in the eyes of dog owners, and the increasingly common practice of cooking and preparing one’s own doggy food.

If one is to perceive of dogs as supplemental lovers or life partners, then one must also question the other significant ties between animals and human companions. While the woman in Union Square sets an example of how people personify small-scale pets as adorable, miniature human beings, reversely people are driven to express their affections for human companions with fluffy, diminishing animal references, aptly called “Pet Names” (such as “Honey Bunny” or “Love Monkey”…)– akin to the baby-talk or Union Square “doggy-talk” as it were. The next level question, for which I have no answer, is: What is the thing that connects babies, pets and lovers that elicit this type of behavior/lexicon of stupidity?

Further to the above point, (if one is to perceive of dogs as supplemental lovers or companions) one must also consider the ironic double-use of using dogs to facilitate human interaction in the hopes of leading to real human companionship. Dogs are the ultimate pick-up tools. They also open doors to communities people would otherwise be excluded from (such as dog runs and dog walk “drive-bys” if you can figure out what I mean by that). The mere presence of a dog alludes to a safeness and gentility of an otherwise forbidding stranger on the streets of New York. The Union   Square interaction would not have taken place without the aide of the dog as a prop.

This also makes me wonder about the significance of Rubin’s scenario being between a man and woman and whether there is a romantic ritual taking place here as well.

Winner 3: Brent Shelkey

*Cultural assumptions:*

Dogs are a subservient pet in American culture, but Americans have
relationships with them that may belie or play with the idea/ranking of this
social status. .  We have a phrase/maxim that relates that the dog is "a
man’s best friend."  Dogs were probably domesticated here many years ago to
assist in hunting, transportation, and protection but have since evolved in
serving more of an emotional attachment for humans.  This in all senses is
what the American notion of a pet is, which is an animal to be cared for by
a human for purposes that do not assist with survival but rather with
fulfilling more social or emotional needs. Dogs provide companionship,
entertainment, and a simulated parent/child relationship between owners and
pets.  This relationship allows owners to fulfill some kind of mothering or
parental instinct for caring and nurturing without the full extent of
parental duties that human babies require.

Americans often use this parent/child relationship among pets to project
human attributes onto the animal.  Often times, the dog is considered to
always exist in a baby or infant state of development even when fully grown.
In fact, this may be a key attraction to having them as a pet as they remain
perpetual babies, whereas human children grow up and become adults.

In this sentence, the woman uses several words and phrases that mimic the
relationship and way of talking that American adults may use with babies or
small toddlers.

"Look at you, Mr. Doggy!"  Here the use of Mr. is meant to be kind of funny
and ironic, as the dog fulfills a subservient role but is referred to with a
title of Mr. that normally conveys a sense of importance and formality when
used in conversation. In this case, it creates a kind of mock-formality by
pairing both with the addressing of a dog in this manner and by the name of
Doggy.  Doggy is diminutive form of dog that is used affectionately, and
also mimics the style of speech favored by mothers towards babies that add
vowel sounds on the end of common words to accentuate a softer, more
pleasant and playful sound.

So in this sense, Mr. Doggy is a kind of oxymoron pairing of opposites, the
dignified title of Mr. with the silly, infantile term of Doggy.

The following phrase, "Aren’t you a doggy-woggy?"  adds to this style of
baby-talk by rhyming and morphing the term of doggy with woggy, a
non-sensical term whose only purpose is to rhyme with the preceding term and
pose a playful tone with the dog.  Americans will often use this style of
speech when talking with infants, such as "Who’s my little cutsie-tootsy?
Are we feeling grumpy-wumpy?"

This response to the man’s question almost assuredly means that she will
watch the dog and is glad to do so.  She has moved from the more polite,
reserved, and formal tone of the asker and switched the mode into playful
baby-talk with the dog.