Do you think that when Phillip Morris bought Kraft in 1988, they had any idea it would come to this?
In some circles, it was assumed Philip Morris bought Kraft as a chance to associate itself with something more wholesome, more family oriented, more life giving than tobacco.
So what happens? Food becomes the tobacco of the 21st century.
According to a recent report, the increasing number of overweight and obese Canadians poses a threat to public health.
“The prevalence of this serious health risk is almost exactly what we faced with tobacco use 30 years ago when half of Canadians smoked, says Dr. Anthony Graham. Since that time, smoking rates have dropped by half – but during those same three decades, weve been losing ground in the area of overweight and obesity.
Rates among Canadian adults: Early 1970s 2000/01 % Change
Smoking (Aged 15+) 47% 22% 53% decrease
Overweight (BMI > 25; Aged 20-64) 40% 47% 18% increase
Obese (BMI > 30; Aged 20-64) 10% 15% 50% increase
“We continue to face the impact that tobacco use has on our society, says Dr. Graham. “At the same time, we are confronted by the reality that almost half (47%) of Canadians are overweight or obese.
Geez. Poor Philip Morris. Out of the frying pan into the fire. No, wait
Burros, Marian. 2005. U.S. Diet Guide Puts Emphasis on Weight Loss. New York Times, January 13, 2005.
Canadian Heart and Stroke Foundation report here