Thank you very much to TBSA readers for their 3729 comments and many off line encouragements. I once heard someone say that TBSA had the smartest readers in the blogosphere. I believe this is true.
There are now around 800,000 words in 700 posts.
According to Technorati, there are 2328 links from 368 blogs.
Thanks very much to everyone who has participated with great comments, questions, and challenges.
Normally, when TBSA reaches a milestone, I ask visitors to keep their ticket stubs and claim a free beverage (medium) of their choice in the lobby. Mrs. Burton has been rethinking the "whole idea" of "sugary drinks" and Pomegranate juice will be served instead. We are deeply sorry.
Oh, and thanks to BusinessWeek Online for their attention and these kind words:
WHY READ IT
Because Grant McCracken — an anthropologist and corporate ethnography consultant — is witty, opinionated, and razor sharp. "This blog sits at the intersection of anthropology and economics," he announces to his readers. And it does. His posts filter marketing and commerce through a cultural lens and vice versa. In the process, he offers smart takes on everything from "chunky" markets (the growth in the audience that lies between mass consumers and "long tail" niches) to the branding quandary Apple (AAPL ) faced when it put Intel (INTC ) chips into its Macs.
McGregor, Jena. 2006. Why Read It. BusinessWeek Online. October 2, 2006.