I was astounded recently to see a Pepsi ad that shows Santa on vacation somewhere in the Caribbean. There he is in a Hawaiian shirt, dancing in the sand, surrounded by noisy, happy sun-seekers. The tune is Montell Jordan’s new jack swing staple from 1995, “This is how we do it.”
Santa orders a Pepsi at the bar and the bartender says, “I thought you had a deal with . . . you know.” Santa replies, “I’m on vacation! Wanna have a little fun!”
In the history of cheeky ads, this is perhaps the cheekiest.