If the art of advertising (one of them anyhow) is closing the distance between the brand and the consumer, you can’t do much better than this.
Do we know you? Yes, we know you. This is sometimes the most urgent question advertising has to answer.
I’m told that the people responsible for this work at Digitas were Michael Frease and Jeremy Bacharach. Hats off to Jon Hall, Senior brand manager at Whirlpool (See Dale Buss’ interview of Hall in Brand Channel here). I would especially like to know the names of the people who did the ethnographies. Really top notch work all around.
Thanks to the magnificently talented Scott Donaton.