I’ve changed the price of Dark Value from $7.77 to $2.99.  (It took a long time and my sticker gun is smoking.) You can get it here.

I do so on advice of learned council, Leora Kornfeld. I don’t believe there is anyone alive who knows more about digital DIY than Leora. See her endlessly interesting blog here.

My original plan had been to price the book at the cost of a Starbucks’ coffee. (Someone recently said this was fast becoming a new international measure of value.) Then I thought, “what if the economists are right, that price is a signal of quality? Would Starbucks pricing discourage purchase?”

But Leora reassures me that “you have to make cheap it enough so people don’t have a chance to pause and think about it” and I think $2.99 is that price. (Those of you who purchased a copy of the book, family members mostly, please send me your email and address and I will send you a crisp $5.00 bill.)