Tag Archives: culture creatives

Dark Value, a new book published today

Ember Library Mediator

Here’s the abstract for my new book:

Innovators like Airbnb, Uber and Netflix are creating dark value. They are creating features and benefits they didn’t  intend and don’t always grasp. And because this value is hard to see, it’s hard to monetize. I believe dark value is a chronic problem in the innovation and sharing economies. To observe one implication of the dark value argument: Airbnb, Uber and Netflix are charging too little.

We will examine dark value created by AirBnb, Uber, Netflix, Evernote, Fitbit, and Facebook. We will show how to make dark value visible in three steps: 1. discover, 2. determine, and 3. declare. Ethnographers, designers, VCs, creatives, planners, PR professionals, marketers, story tellers, curators, programmers, content creators, and social media experts all have a part to play. For all of them, Dark value represents a new professional opportunity and a new revenue stream.

You can buy Dark Value on Amazon here.

Why buy it? If you are a culture creative in design, marketing, planning, ethnography, advertising, curation, this is a treasure map. It will also help you find new revenue streams, as you find dark value for others.  (It now occurs to me that “A Treasure Map” should have been my subtitle.)

What will it cost you? The price is $2.99. It will take you about 30 minutes to read. If you buy a copy, please send me an email and I will put you on a mailing list for updates. I’m thinking about a Keynote deck, and you would get this for free.

 

Floridians

As the American economy continues its movement from the manufacture of objects to the manufacture of ideas, the question arises: what do we call the people who work there?

Drucker called them "knowledge workers."

Davenport and Prusak called them "idea practitioners."

Ray and Anderson called them "culture creatives."

Richard Florida called them the "creative class."

I’m stuck.  I prefer "culture creatives" as a term, but Florida’s treatment as an account.  

My compromise is to suggest that we call them "Floridians" in honor of Florida’s treatment. Plus there are many similarities between creatives and people who live in Florida, including casual clothing, an excellent club scene, and eccentric driving habits. 

No, but really, I’m serious.

Comments and suggestions are welcome. 

References

Davenport, Thomas H., and Laurence Prusak. 2003. What’s the Big Idea? Creating and Capitalizing on the Best New Management Thinking. Harvard Business School Press.

Drucker, Peter. 1992. The Age of Discontinuity. Transaction Publishers.

Florida, Richard. 2003. The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life. Basic Books.

Ray, Paul H., and Sherry Ruth Anderson. 2001. The Cultural Creatives: How 50 Million People Are Changing the World. Three Rivers Press.

Stewart, Thomas A. 1998. Intellectual Capital: The New Wealth of Organizations. Crown Business.